Empathy and curiosity guide how I design. Detail defines the result.

I'm a Senior Product Designer based in Porto, with 8+ years of experience designing products that balance business growth with user trust.

My background started in visual storytelling, which still shapes how I think about clarity, structure, and communication. Today I focus on solving complex product challenges across B2B SaaS and B2C platforms, from design systems to AI-powered features.

I've worked on products with layered systems, multiple stakeholders, and high-impact decisions, where design goes beyond interfaces and plays a key role in product strategy. I'm comfortable owning the design process end-to-end, navigating ambiguity, and contributing across teams to move products forward.